Competitor tracking credits
Which competitor-tracking actions cost credits, and which are free.
The only things charged in competitor tracking are calls to the external ad library and AI analyses. Browsing the screen, filtering, saving an ad or reading saved ads costs nothing.
Cost per action
| Action | Cost | What it does |
|---|---|---|
| Advertiser search | 1 credit | Searches the ad library for a brand page. Free if the same search is repeated within 6 hours |
| Adding a rival | Free | Picking a page from the search results |
| Rival suggestions (AI) | 2 credits | Proposes rival candidates for your brand; pulls no ads |
| Daily refresh | 1 credit per 100 tracked ads | Checks the status of every ad you track, adds new ones, marks stopped ones |
| Sync now | Same as the daily refresh | Runs the daily round without waiting for it |
| Load more ads | 1 credit | Pulls 50 more ads going further back |
| Analyse an ad with AI | 1 credit per ad | Hook, format, emotion and adaptation for a single ad. The result is stored, so the same ad is never charged twice |
How the tracking fee is calculated
The fee is banded: every 100 ads you track costs 1 credit per day. The band applies across your whole brand, no matter how many rivals they are spread over.
| Ads tracked | Daily | Monthly |
|---|---|---|
| 1 – 100 | 1 credit | 30 credits |
| 101 – 200 | 2 credits | 60 credits |
| 201 – 300 | 3 credits | 90 credits |
If you track 120 ads across five rivals the daily fee is 2 credits; the same 120 ads under a single rival would also be 2 credits.
Every round re-checks the status of every ad we hold, which is why a stopped ad shows up the same day. Because that cost grows with the number of tracked ads, the fee grows with it too.
When you are not charged
- A fruitless round. If the sync returns no ads, the credits are refunded.
- A failed round. If the external service errors, the credits are refunded.
- A cached search. The same query within 6 hours is free.
- Tracking switched off. A rival with tracking off is skipped by the daily round and costs nothing.
- Insufficient balance. The daily round skips that rival; you never go negative.
Keeping the cost down
- Switch off rivals you are not following. No need to delete them; the ads you have collected stay.
- Use "Load more ads" deliberately. Each 100-ad band adds one credit to the daily fee. The rival card shows how many ads you track and what it costs.
- Analyse selectively. You do not have to analyse every ad; the longest-running ones usually teach you the most.